Social Media & Digital Strategy

For a detailed PDF of the client work I have done in the past few years, click here.

In the 5+ years that I worked at blueFROG, I created and managed the social media pages for the company. Starting with just a few likes and followers, blueFROG now has more than 1,00,000 active followers across the different social media platforms. My approach towards handling social media for any brand is simple, understand the brand and target audience and become their voice on the internet.

I work as an independent Digital Marketing Manager and work with a couple of brands and also handle social media for my bands.

The True School of Music

This is a music school in the heart of Mumbai. I started working with them around a year ago. My objective was to increase engagement and interaction with the content. I started live streaming their weekly masterclasses first on Youtube and then through Facebook Live and also started putting out quality photo content on their instagram account and stopped posting too many event posters. From receiving around 30 to 40 likes on a post, the engagement/interaction went up to around 130 to 150 likes a post. I also supervise on the video content.


This is a boutique home store that I started working with only a few months ago. The objective is similar. Use the space to generate quality content and maintain consistency by posting this content regularly. The instagram account of Baro is most active and the engagement has started increasing.


I also manage my band, Pangea’s social media and have been experimenting with creating a canvas on our instagram profile.


I make ambient music under the moniker Riatsu and I recently started making a similar canvas of all my performances on my instagram account.